PRODUCT DEVELOPMENT

Did you know?

Sesame seed oil helps new mothers to pass out lochia, shrinks back the uterus, prevents constipation and increases the secretion of breast milk.

Product Development

Mr. Lim Tai Tin, founder of Chee Seng Oil Factory Pte Ltd came to Singapore when he was a teenager. He started out by working in his relative’s company, after which, he ventured into various small businesses including selling dough sticks and fried pancakes.

Double Pagoda Specialty Oils In year 2000, a series of Specialty Oils was launched. Namely: Garlic Oil; Gingerimg1 Oil; Chives Oil; Spicy Sesame Oil, Chilli Oil and Szechuan Pepper Oil. This series of unique oils are made from specially selected natural ingredients, and are carefully extracted through rapeseed oil, without any chemical solvents, additives or preservatives. These specialty oils not only enhance the flavour of any dishes, they make cooking more convenient and enjoyable.

In 2012, we have changed improved on the product range by introducing Shallot Oil, replacing Chives Oil, in the series.

Double Pagoda also consist of products such as Roasted Sesame Seed, Roasted Sesame Powder as well as Roasted Sesame Paste. The Roasted Sesame Seed is available in Retail and Food Service Pack; while the Sesame Powder and Sesame Paste are available in Food Service Pack only.

videoOther than Product Development, we also looked into Branding and Product Packaging Differentiation. In 2011, we embark on NEW PACKAGING design which are in line with today’s market trends, in line with New Bottles Caps and New Bottles shapes that gives our products an identity of its own, differentiate CS Pouritself from other Brands.

The New Packaging also give both CHEE SENG and DOUBLE PAGODA a Fresh Clean Look. The 150ml and 250ml DOUBLE PAGODA Pure Sesame Oil and Specialty Oil are the first to change, followed by the CHEE SENG Pure Sesame Oil 160ml and 320ml.

With the successful change of the smaller bottles, we continue with the bigger bottles such as the 375ml, 640ml and 750ml.

After these packaging change, we will be embarking on the next stage to improve our productivity. This include new machines to improve the the packaging process and production process.

Did you know?

Sesame seed oil helps new mothers to pass out lochia, shrinks back the uterus, prevents constipation and increases the secretion of breast milk.